Lululemon has upped prices on the US side as well as of last night. Speed shorts are now $58, Swiftly Tech SS $68 and Swiftly Tech LS $78. This is a 15%- 21% difference above last years price increase!
Over on the Canadian side the Define Jacket has been increased to $128 ($150 after taxes). This used to be the sub $100 jacket option that would sell out really well until last year when they increased prices to $118. At $118 people where not scrambling to buy the enticing colors and designs and they haven't sold out in ages. At $128 I find it really hard to believe that the jacket has any new innovation. At a time of recession I think increasing prices like this was a foolish and insulting move. Customers vote with their wallets. Don't be fooled by WMTM prices because as we can see now, those prices are aligned to what the regular none sale prices where just a few days ago but now you have given up your return period.
There are a lot of cheaper options out there with the same nylon supplex fabric content and flat locked seams that perform the same way. Any innovation they claim they are making in material is negligible for the type of athlete I am (5 days a week of Crossfit and Olympic Lifting). Clearly they are after a much more serious athlete that requires that infinitesimal improvement in performance that are willing to pay $50 more for that extra edge. Thats not me. Lululemon was always a fun and impulsive purchase that kept me engaged in this awesome community. I have more than enough athletic apparel in my closet that I don't need to buy any more to fill any functional need. I can use what I have, and if I need to replace I will be happy to explore what other brands have to offer. Look at the price for these Zella Crops! That is $33 for crops made of the same material, with the same considerations to comfort and performance. Zella tags claim the products are pill resistant. Instead of paying $150 for a Define Jacket, I can just get this Zella 'Enamour Jacket' for $57 in colours and prints which Lululemon will no longer be using. I reviewed Lorna Jane bras here and since I purchased those I have not worn any of my lululemon bras at all. They are pricier for sure but they also have superior material, adorable design features and the cups are amazing. I'm just not that millennial soul cycle market they are after. I have $200 disposable income to spare but I'm going to go ahead and spend that on Romaleo 2 lifting shoes and I'll spend $33 on leggings instead. I'll spend more on wrist wraps and straps and maybe I'll even buy myself an at home bar bell and plates.
As for my blog, the content will still be lululemon at it's nucleus as that is what brought this community together. I blogged through see thru pants gate and CEO changes and all sorts of Lululemon scandal. I promise though that I will blog more about other brands that deserve a piece of our disposable income. I will blog about beauty products because I love doing that, and I will tell you about my crossfit and oly lifting. I really hope that those of you that have decided to part ways with Lululemon because of this price increase will continue to join me here on this blog.
Is this an increase in quality that matches an increase in price?