Following a report by Lululemon Addict , and discussion on Facebook, it seems Lululemon is replacing the current Cool Racerback design with a new Cool Racerback II which will be shorter, and narrower in the racerback. This really surprises me as Lululemon attempted this switcharoo a few years ago with the shorter ‘Studio Racerback’ which caused fervent anger over on their now defunct Hey Lululemon website (a feedback portal meant to keep passionate critique harnessed). I guess now that Hey Lululemon is gone, Lululemon HQ can now make these economical design changes again without having that same customer backlash and input. What surprises me is that the Studio Racerback was then made seasonal so that it could be fazed out and the Cool Racerback was brought back as if nothing happened. I don’t think that shorter design was appealing to CRB lovers and although there where many that loved the Studio Racerback, it didn’t have the same appeal as the more classic design.
According to Facebook discussion which was confirmed with a store manager, the Cool Racerback will be available online only and the Cool Racerback II will be in stores and online.
What do you guys think of this? A welcomed refresh on the design or a sneaky economical design trim? I’m finding ‘online only’ items are becoming more and more the norm with Lululemon this past year.