I'm trying to get more of an elaborate scoop on this whole Deep Sea 'digitally printed fabric'. The pants online don't reference this 'digitally printed' detail but it written on the hang tag. Some eds seem to have been told about this technology while others haven't heard about it yet. From what I've heard (thanks to reader Ms. A), Lululemon is now printing *some* prints directly onto fabric to create uniformity (lines that match up across size runs) and to have a more flattering print distribution. As you can see in these Speed Wunder Tights, the print is lightest at the bottom, and darker in the upper legs and butt, and contoured. What I want to know is if Lululemon will do this for all their prints and across different materials, or just some of their prints and at premium price tags. Any knowledgable educators here want to share some details on this?