Thursday, July 17, 2014

Why?? Lululemon Wunderlust 2014

Why is Lululemon making all these great designs for Wunderlust and the main Lululemon line is getting nothing but black, white, cadet and sheer mesh? I really like these Wunderlust Wunder Unders...probably not enough to chase them down, but enough to wonder why Lululemon is putting all their creative juices on these limited exclusive runs that leave the main Lululemon customer in the dust. It feels like Lululemon is trying to reinvent the wheel with these urban, edgy black and sheer mesh designs (lab capsules, &go line) when those are not the items that gained them an audience in the first place.  They are great as accent pieces within the Lululemon design lineup, but not when it is all we are seeing for weeks on end. In the meantime, all those pop up shops that have opened up across Canada over the summer are closing down early than expected (leaving short contract eds in a lurch) because allegedly, those stores have only been stocked with basics like black wunder unders, limited CRB's and black groove and astro pants and haven't been given a comprehensive product lineup that would actually attract customers that already own those core black items. 

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